Reclusive billionaire Carl Jorstad finds himself stripped of his influence after stealing a prize delicacy, the rare jellyfish known as 'La méduse rouge', from a masochistic brotherhood of ultra-rich business leaders. Even as bizarre cosmic phenomena threaten all of humanity, Carl treks into the wilderness in a single-minded quest for revenge against those who have wronged him. Along the way, Carl carves a bloody trail through sadistic prison camp guards, small-town business entrepreneurs, and international assassins-for-hire, while matching wits with black marketeers, resurrected advertising middle managers, and the devout worshipers of a marine biologist-turned-priest. But as his surreal travels begin to take a toll on him, Carl finds himself increasingly unable to conduct business as usual.