Anna, a rich lady, decides to finance in great secrecy a singular enterprise: the founding of a real center for the creation of ideas, directed by Mario Morelli, a poet and songwriter perpetually waiting for great success, and a painter, Enrico Bovio, who cannot find the inspiration or the model for a portrait of a woman he wants to finish. Both are short of money and, convinced of the brilliance of their ideas, wish to open that bizarre business, called precisely the "Bazaar of Ideas".