Throughout the 1990s, a group of MIT engineers and artists lead by cross-dressing musician and programmer Chris Korda form a faux suicide cult that uses a unique blend of Neo-Dadaism, culture jamming, and media-hijacking pranksterism to provoke cognitive dissonance, challenge anti-abortion domestic terrorists, and attempt to save the planet from imminent environmental catastrophe; a meditation on outrage culture and the power of controversy in a burgeoning attention economy.