How do artists view their own work? How does actor Esko Salminen immerse himself in his roles, how does the writer/director Saara Turunen create a whole new world for the stage, and why does musician PK Keränen pick up his guitar time and time again? Is creativity a conscious or subconscious process, a pleasure or a compulsion? Veikko Aaltonen’s documentary takes us straight into the heart of creativity with artists from different fields and generations. Celebrating the various forms of passion and creative work, the film presents a compelling case for the significance of art.