A mockumentary revealing the classic con of a narcissistic founder of a for-profit educational institution. The faceless camera crew reveals the inner workings of Birdsock Academy, whose motto, "Excellentia in Mediocritia," exemplifies the abilities of Malcom T. Birdsock to capitalize on his own terminal incompetence. Birdsock surrounds himself with a small team of educators willing to pass on the baton of mediocrity to graduating students able to successfully blend into mainstreams of middling standards and expectations.