The feature film “Asa Branca: A Voz da Arena" tells the story of a boy, born into a poor family, who saw the world of rodeos as an opportunity to change his life. On a clandestine trip to the USA, he discovered that he could revolutionize this show in Brazil. Back on Brazilian soil, he took control of his destiny and with a lot of work he changed the game, becoming the most emblematic announcer of Brazilian rodeos, the pioneer in the art of making the voiceover the highlight of the show.