There is a schism between the capacity to understanding and the necessity to simply observe. As one of the most famous ethno- and anthropologist in the world, Claude Lévi-Strauss battled for this. While he was travelling in the 1950s to meet very different cultures and people, he has always refrained from establishing judgments based on his own comprehension of things, a philosophy that would be very well welcomed in the everyday life of all of us. Mostly, he was the first to coin the notions of the denaturation of culture - in reference to the predominance of western culture over more traditional ones.