The artist Lesha is about 45 years old. He lives in a small town near Moscow. He's very talented, but completely unsuccessful. Young film students decide to make a documentary about him, portraying him as a local madman. It's their thesis project. While talking with Lesha, they broach the topic of demand. Lesha shows them his email inbox, filled with offers for exhibitions with renowned gallery owners. The students don't understand why Lesha isn't accepting these offers. He says it's not that simple and doesn't even know how to explain the situation, but if they're willing to go with him, he'll show them everything. The students travel to Moscow with the artist, but meetings with gallery owners mysteriously fall through.