Mitya, a recent high school student, dreams of fame, but has no idea what price he'll have to pay for it. A random car accident, captured on a cell phone camera, makes him a hostage to a frantic media frenzy. He's caught in the maelstrom of political games and becomes a tool for garnering millions of views for his talk show. However, even this isn't enough for the media. Mitya tries to escape this cycle before he's buried in the news feeds.