A guitar, a bacalao and a teddy bear dangle at the top of a wooden pole. The mast is slickened with grease. A group of teenagers gather. Strength and teamwork will be required, as well as some patience. After a couple of attempts at solitary climbing, the participants join forces and use their bodies to build a tower; a hand pushes down on a shoulder, a foot on a head, but all eyes are focused on the top and on snatching a prize.