A rural artist paints her autobiography, Bollywood movie icons’ images get erased after the weekly run of the film, the national flag flutters on 150 kites, an installation artist paints pop icons on the rolling shutters of the shops, religious icons jostle for attention with Chinese plastic flowers on the vendor’s cart, metaphors of life cycle adorn the mud wall of a home, neighbourhood boys craft the tale of WTC and the sale of toy planes goes up. Symbols of nationalism become a fashionable commodity. Made in India is a film on contemporary visual cultures in India. India, the ever alert and over forgetful, often intolerant, pluri-lingual, pluri-cultural conglomeration of multiple simultaneity.