A communications agency, determined to use politics as a springboard to its fame, sets its sights on Pierre Hénaut, an honest and dedicated provincial elected official and an unlikely presidential candidate. Shaping the candidate's image is the job of Thierry Giovanni, the agency's boss, and his colleagues: Noémie, Fred, and Olivier. They are convinced they can transform Pierre Hénaut into a political and media beast. After all, they know how to sell anything, so why not him? And to boost his poll numbers, they won't hesitate to use the most dubious methods...