Like his Swiss half-sister Jasmin, Dutch filmmaker Alex Pitstra is the child of a European mother and a Tunisian playboy father. The majority of their lives their father was absent, but after more than twenty years Alex invites Jasmin to travel to Tunisia with him. They want to reconnect with their Tunisian roots and find out how their father and his family relate to the 'bezness' phenomenon of North-African men roaming beaches and hotels, trying to seduce western women.