Meyer Rubens and his wife, Esther, own a pressing-shop in New York's Lower East Side. Esther wants to move on up to the Upper West Side. She has a rich sister, Reba, who persuades Meyer to invest in the worthless oil stock sold by her husband. The stock proves to be not worthless and Meyer and Esther become overnight millionaires. But Reba thinks Meyer, who has no taste for high society, is holding her sister back socially, so she devises some schemes that involve catching Meyer in a compromising situation with other women, so her sister can file for a divorce.