Kemal, whose father wants him to marry the daughter of a wealthy family friend, steps into the warm world of poor but honorable people and meets Nur. This poor neighborhood will be demolished by Kemal's father and replaced with a factory. All of Kemal's efforts are in vain, and he achieves no results. The two young people choose love over money. The young man chooses to marry the girl he loves instead of entering into an arranged marriage with someone he does not love, and rejects his father's fortune. He begins to live a life of friendship with the poor, honesty, and true, sincere love. However, the heartless businessman is determined to destroy both their love and the neighborhood.