A two-part in-depth exploration of the evolution of the private film industry, seen through the eyes of more than 50 industry professionals. Part One (1939-1979) : Artists and professionals from the social and commercial film sectors recount the struggle to build a film industry that is privately operated yet publicly funded. Part Two (1980-2010) : Executives, policymakers, and industry professionals trace the origins of the major funding institutions and discuss the unintended consequences of building a cultural industry around performance metrics, revenue generation, and private profit.