The heroes of this wacky spectacle are the large Karafiát family, who, in the emerging market conditions, decide to abandon their current way of making a living (stealing funeral wreaths and transforming them into artfully tied bouquets) and start a business. This is how the peculiar travel agency Český ráj, built on the ingenious idea of not taking poor Czech tourists abroad, but on the contrary, rich foreigners to Bohemia, sees the light of day. Thanks to a quirky advertising campaign, a motley mix of French people actually manage to board a bus in Paris and set off. But the Karafiats' entrepreneurial worries are just beginning.