For more than three decades he was one of Swedish television's great personalities with hits like Lördagsträffen, Bialitt and Här är ditt liv. The film depicts Lasse Holmqvist's life from growing up in Osby through his career in radio and television to the tragic end in financial ruin. A loving portrait of a big, socially brilliant man who stormed into the first Swedish television sets and then refused to leave the screen