John Savage plays Billy, a Tony Robbins gone awry. He awakes and decides this is his day to die, but first Billy must pass on his warped brand of 'personal power' by captivating his his protégé, AJ who carries forth his maniacal rules. In 12 blazing hours, Billy magnetizes 2 love-struck honeymooners, a couple of hapless cops, and one expert martial artist/store clerk who all unwittingly fuel Billy's kamikaze mission.