Sayama Michio is a young and callous beautician who will stop at nothing to fulfill his ambition(s). Coming from an impoverished background, he suddenly becomes the darling of the beauty world. He holds women who desire beauty captive and puts on several different faces when dealing with Murase Minako, the female owner of the place that he works at; Hatano Masako, a woman of leisure; and Fukuchi Fujiko, an editor of a weekly magazine to come out tops. He also gets involved with two detectives who are investigating him for a prior incident.