In Paris, Maxi Ardel, in her elegant forties, successfully and firmly runs a haute couture house bearing her name. In Florence, she is about to take over a textile company that belonged to an old Italian aristocratic family, the di Falco. She has, indeed, a revenge to take on them. Count Massimo di Falco had stolen her child twenty years earlier. Driven by a desire for revenge, Maxi wants to destroy this family at all costs, but she has to count on Countess Bianca, who is ready to defend herself from her former rival. From then on, the two women fight without mercy.