An original Be'er Sheva comedy set in the "Simi Center" neighborhood shopping mall, bringing to the screen the stories and dreams of the wild, colorful characters who hang out there. Meet Dalila, from the shop that stocks everything except customers; Popeye, the exterminator ranked only 50th in the South (ever since he accidentally exterminated a Schnauzer); Haviv and Naor, two teens dreaming of getting into the Forum club and escaping the neighborhood; Linoy and Avichai, who run a pizzeria with sesame seeds on the crust; Nadir the greengrocer, looking for love; Hezi, trying to find a tenth man for the prayer quorum; Menachem, searching for his donkey; and many others we’ve met—and want you to meet, too.